The 4th Lesson in the Writing for Business Lesson Series focuses on WEB CONTENT WRITING. Whether writing blogs, social media, or creating a landing page, web tactic knowledge and their usage are important skills to grow a business.
A universe of words is available to the web writer. However, web content writing comes with restrictions. Limitations that demand the web content writer be succinct, concise, and thoughtful.
People spend about 8-seconds reading a web page. Therefore, text should be skim-friendly. Keywords and phrases ensure the most-relevant content appears in search engine results. Your content.
Twitter limits the number of characters in a single post. SEO experts recommend no more than 300 words on a web page. Lengthy blog posts demand adherence to structuring rules. All edits that require the web content writer to think about message takeaway and to write accordingly.
The web offers many opportunities to create awareness and build business. It also demands writer discipline. Writing for the web requires knowledge about tactics to accomplish the ultimate goal. Lesson 4 covers all the businessperson needs to know to write great web content and wield the power of the web for business-building.
WEB CONTENT WRITING
LESSON 4 SYLLABUS
What is Blogging?
What are Tags?
Using On-Trend Terms
What is a Landing Page?
Pros and Cons
Goals for Landing Pages