writing marketing content

In Lesson 3,  WRITING MARKETING CONTENT, the focus is learning how to write marketing content but also why to write specific content types and how to distribute them.   Learn to write content for use in digital marketing. Many of those digital marketing insights hold true for off-line, traditional marketing communications as well.    

Gain insights to use immediately to increase a business’ or individual’s awareness, credibility, or sales. Learn how to write marketing tactics like a Brand Story, Press Releases, Sales Emails, Newsletters, and Articles.  Good marketing content increases visibility, authority, and brand value.  

When writing marketing content, a primary focus should be to bring value. It is that value that both attracts new customers and retains them.  Marketing content should be written in such a way as to engage readers. Converting them from being readers into marketing or sales leads. 

 

WRITING MARKETING CONTENT

LESSON 3 SYLLABUS

MODULE 1

MODULE 2

MODULE 3

MODULE 4

MODULE 5

Advertising

Press Releases

Sales Emails

Newsletters

Articles

Brand Story

Why Write PR?

CAN SPAM Act

Why Newsletters?

Why Write Articles?

Storytelling

PR vs Advertising

Spam Reports

Success Checklist

Persuasive Article

Engagement

Writing Occasions

Why Email?

Designing

Informative Article

Homework Exercise

Press Release Parts

Email Opens

Content Sources

Entertainment Article

 

Presentation

Click-Thru Rates

Newsjacking

Homework Exercise

 

Pro Tips

Effective Emails

Homework Exercise

 
 

Homework Exercise

Parts of an Email

   
   

Homework Exercise