In Lesson 3,  WRITING MARKETING CONTENT, the focus is learning how to write marketing content but also why to write specific content types and how to distribute them.   Learn to write content for use in digital marketing. Many of those digital marketing insights hold true for off-line, traditional marketing communications as well.    

Gain insights to use immediately to increase a business’ or individual’s awareness, credibility, or sales. Learn how to write marketing tactics like a Brand Story, Press Releases, Sales Emails, Newsletters, and Articles.  Good marketing content increases visibility, authority, and brand value.  

When writing marketing content, a primary focus should be to bring value. It is that value that both attracts new customers and retains them.  Marketing content should be written in such a way as to engage readers. Converting them from being readers into marketing or sales leads.