WRITING CONFIDENCE.
So much of business is done through written communication. Whether it is drafting a contract, writing a proposal, or composing lyrics for a jingle. The WRITING FOR BUSINESS Lesson Series helps you master foundational how-tos and the why-fors of business writing.
But in business today, it’s not enough to just know how to write well. Whether acting as a solo writer-thinker; contributing content as part of a team; or, evaluating the strategic or tactical work of others, subjects like Advertising, Public Relations, or Blogging, frequently come onto the businessperson’s radar screen. A practical working knowledge of essential business disciplines is an asset that serves the business pro well throughout his/her career.
Now, you’ve got the confidence to tackle any business writing assignment. This is writing that lets you TAKE CARE OF BUSINESS, WIN NEW BUSINESS, or PROMOTE YOUR BUSINESS.
ONE-ON-ONE Consultative Sessions

An important benefit of Complete Series purchase is complimentary, ON-DEMAND COACHING SESSIONS. This is 3 months of nine, hour-long, one-on-one sessions with a business and writing consultant. This is invaluable time above and beyond the weekly group meetings.
Discuss writing structure and approach for an active project. Get strategy, tactical advice and counsel for revenue-generating writing assignments like Business Proposals or RFPs. See a marked improvement in business success through direct, one-on-one coaching with a seasoned, knowledgeable business writing consultant.

Take Care of Business

Win More Business

Promote Your Business
The complete set of Business Writing Lessons – Basics of Business Writing, Everyday Correspondence, Marketing Writing, Writing for the Web, Proposal Writing, RFP Writing, and Identity Communications.

BASICS OF BUSINESS WRITING
- Goal of Language
- Structure
- Spelling & Grammar
- 67 Slides

EVERYDAY CORRESPONDENCE
- Goal of Communication
- Reply Letters
- Explanation Letter
- Complaint Letter
- Acknowledgement Letter
- 69 Slides

MARKETING WRITING
- Advertising Copy
- Press Releases
- Sales Email
- Newsletters
- Articles
- 106 Slides

WRITING WEB CONTENT
- Website Writing
- Blogging
- Social Media
- Landing Pages
- 75 Slides

BUSINESS PROPOSAL WRITING
- The 3 Questions of the Task
- Writing a Proposal
- Making the Case
- Sourcing Methods
- 72 Slides

REQUEST FOR PROPOSAL
- Understanding the Process
- Preparing to Write
- Bidder Evaluation
- Financial Strategies
- 91 Slides

IDENTITY COMMUNICATIONS
- Elevator Pitch
- Company Biography
- Personal Bio
- Résumés
- 58 Slides