So much of business is done through written communication. Whether it is drafting a contract, writing a proposal, or composing lyrics for a jingle.  The WRITING FOR BUSINESS Lesson Series helps you master foundational how-tos and the why-fors of business writing.  

But in business today, it’s not enough to just know how to write well.  Whether acting as a solo writer-thinker; contributing content as part of a team; or, evaluating the strategic or tactical work of others, subjects like Advertising, Public Relations, or Blogging, frequently come onto the businessperson’s radar screen.  A practical working knowledge of essential business disciplines is an asset that serves the business pro well throughout his/her career. 

Now, you’ve got the confidence to tackle any business writing assignment.  This is writing that lets you TAKE CARE OF BUSINESS, WIN NEW BUSINESS, or PROMOTE YOUR BUSINESS.

ONE-ON-ONE Consultative Sessions

An important benefit of Complete Series purchase is complimentary, ON-DEMAND COACHING SESSIONS. This is 3 months of nine, hour-long, one-on-one sessions with a business and writing consultant. This is invaluable time above and beyond the weekly group meetings.
Discuss writing structure and approach for an active project. Get strategy, tactical advice and counsel for revenue-generating writing assignments like Business Proposals or RFPs.  See a marked improvement in business success through direct, one-on-one coaching with a seasoned, knowledgeable business writing consultant.

Take Care of Business

Win More Business

Promote Your Business

 The complete set of Business Writing Lessons – Basics of Business Writing, Everyday Correspondence, Marketing Writing, Writing for the Web, Proposal Writing, RFP Writing, and Identity Communications. 

Review of writing best practices related to business communications.
  • Goal of Language
  • Structure
  • Spelling & Grammar
  • 67 Slides
How to craft responses to the 4 kinds of letters received every day in business.
  • Goal of Communication
  • Reply Letters
  • Explanation Letter
  • Complaint Letter
  • Acknowledgement Letter
  • 69 Slides
Marketing writing demystified. The whys and how-to write every word related task in the marketing toolbox, traditional and digital.
  • Advertising Copy
  • Press Releases
  • Sales Email
  • Newsletters
  • Articles
  • 106 Slides
Confidently approach writing for the internet with insights and knowledge you’ll only find here.
  • Website Writing
  • Blogging
  • Social Media
  • Landing Pages
  • 75 Slides
How to write a business proposal that takes your audience from skeptics to believers.
  • The 3 Questions of the Task
  • Writing a Proposal
  • Making the Case
  • Sourcing Methods
  • 72 Slides
An education in Business as much as how-to craft an RFP. Strategies for winning bids.
  • Understanding the Process
  • Preparing to Write
  • Bidder Evaluation
  • Financial Strategies
  • 91 Slides
Writing types of communications that efficiently describe your business and you.
  • Elevator Pitch
  • Company Biography
  • Personal Bio
  • Résumés
  • 58 Slides