Web Writing skills allows business to tap into the social conversation of customers and audiences to create awareness and engage authentically.   Whether writing blogs, social media posts, or creating a landing page, web writing best practices and practical know-how are important skills for the business owner or corporate manager to possess.

A universe of words is available to the web writer. However, web writing has restrictions. Limitations that demand the web content writer be succinct, concise, and thoughtful. People spend about 8-seconds reading a web page. Therefore, text should be skim-friendly and search engine optimized.

Lesson 4, WRITING FOR THE WEB, covers all the businessperson needs to know to write great web content and wield the power of the web for business-building.