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2 Subject-Specific
Writing Lessons
Intensive review of 2 of the most writing-intensive business disciplines. Gain a working knowledge of traditional and digital marketing communications tasks, tactics, and tools.
- Lesson 3 MARKETING WRITING
- Lesson 4 WEB WRITING
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MARKETING WRITING
General principles of all professional business writing. Lesson reviews writing as a discipline and the habits of good writers, as it helps leaarners uncover, recognize, and correct writing weaknesses.
WRITING FOR THE WEB
Review of the most common types of correspondence encountered everyday by the business writer that can result in an effective or ineffective communication response.
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