basics of business writing
Review of writing best practices related to business communications.
- Goal of Language
- Structure in Business Writing
- Best Practices
- Lesson 1 Workbook
- Weekly Group Meetings
everyday correspondence
How to craft responses to the 4 kinds of letters received every day in business.
- Goal of Communication
- Writing Reply Letter
- Writing Explanation Letter
- Writing Complaint Letter
- Writing Acknowledgement Notes
- Lesson 2 Workbook
- Weekly Group Meetings
marketing writing
Marketing writing demystified. The whys and how-to write every word related task in the marketing toolbox, traditional and digital.
- Advertising Copy Writing
- Press Release Writing
- Sales Email Writing
- Newsletter Writing
- Article Writing
- Lesson 3 Workbook
- Weekly Group Meetings
writing web content
Confidently approach writing for the internet with insights and knowledge you’ll only find here.
- Website Writing
- Blogging
- Social Media
- Landing Pages
- Lesson 4 Workbook
- Weekly Group Meetings
business proposal writing
How to write a business proposal that takes your audience from skeptics to believers.
- 3 Questions You Must Answer
- Writing a Proposal
- Making the Case
- Sourcing Methods
- Lesson 5 Workbook
- Weekly Group Meetings
request for proposal
An education in Business as much as how-to craft an RFP. Strategies for winning bids.
- Understanding the Process
- Preparing to Write
- Bidder Evaluation
- Financial Strategies
- Lesson 6 Workbook
- Weekly Group Meetings
identity communications
Writing types of communications that efficiently describe your business and you.
- Elevator Pitch
- Company Biography
- Personal Bio
- Résumés
- Lesson 7 Workbook
- Weekly Group Meetings
full course
Writing Proficiency, Enhanced Practical Business Knowledge, and Expert Help.
- Complete 7 Lesson Series and Workbooks
- Certificate of Completion
- 6 On-Demand Private Consultative Sessions